Giuseppe Hentenaar — helping brands build and scale e-commerce for 15+ years

I help brands build e-commerce that actually drives profit.

For founders and brands who are starting, just launched, or scaling their online revenue and want clear strategy, hands-on execution, and fewer expensive mistakes.

Experience across leading brands.

How I help you move forward.

Want to launch your brand online, but unsure where to start?

Launching sounds simple until the decisions pile up. Platform, positioning, content, campaigns; it quickly becomes overwhelming.

I help you make the right choices from the beginning and guide you from idea to live brand. Together we build a strong foundation so your launch feels focused and professional, not rushed or improvised.

Feel like your online strategy needs a reset?

If things feel scattered or growth has slowed down, it’s often a strategy issue and not an effort issue.

I help you step back, clarify your direction, set priorities, and create a practical plan we, you or your team can actually execute.

Not sure if your brand story is strong enough?

If customers don’t immediately understand why they should choose you, growth becomes expensive.

I help you sharpen your brand proposition. We'll define what you stand for, who you’re for, and how that translates into visuals, messaging, and online experience that actually resonates.

Have digital projects that need structure?

New website. Campaign. Rebrand. Platform migration. Projects easily lose direction.

I help you bring structure, alignment, and momentum so projects move forward without chaos.

Unsure if your current setup is helping or holding you back?

Sometimes growth is limited by the way your online setup is built. From tooling to processes.

I help you evaluate what you have, simplify where needed, and design a setup that fits your brand and growth stage, and not something overly complex.

Facing specific challenges and need an experienced sounding board?

Conversion issues. Growth plateau. Platform doubts. Team alignment.

I step in as a hands-on partner who helps you think through the problem, make confident decisions, and move forward quickly.

Need someone to actively manage your platform?

Running your online channels takes attention and consistency.

I can step in to manage and improve your platform, making sure updates, optimizations, and performance are handled properly, so you can focus on leading your business.

Planning a campaign but want it done right?

Campaigns only work when they fit your brand and broader strategy.

I help you shape the idea, structure the execution, and align everything so your campaigns drive meaningful results, and not just traffic.

Struggling with turning visitors into customers, and customers into repeat buyers?

If people visit but don’t buy, or buy once and never return, something needs attention.

I help you improve the journey. From first impression to follow-up, so growth becomes more sustainable and less dependent on constant new traffic.

Temporarily need extra experience inside your team?

Sometimes you need continuity or leadership for a period of time.

I can step in as temporary support to keep things moving, guide your team, and maintain focus until you’re ready to continue independently.

For founders and teams.

I work hands-on with founders and teams who want clarity, focus, and measurable growth. Whether you’re launching or already live, I help you increase revenue and profits, fix underperforming funnels, and align strategy, marketing, and operations.

We look at customer acquisition, retention, conversion rates and metrics, and make smarter decisions where needed. Sometimes that means a focused strategic reset. Sometimes it’s hands-on execution to get things moving quickly.

The goal is simple: clear priorities, stronger fundamentals, and an e-commerce setup that drives real profit, not just traffic.

Ready to get on track?

Let's talk.

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“He is a very talented and experienced digital professional and has extensive knowledge along the whole e-commerce value chain.

His great combination of technical know-how, understanding of business needs and pragmatism make him a strong asset to any organization.”